Teacher: Janet Switzer

Janet Switzer has not only built highly visible information product empires spanning hundreds of specialty titles for recognized authors and experts, she's engineered countless information marketing campaigns and generated millions of dollars in the process.

Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity that generates substantial revenue.

Over a four-year period, she built business-growth guru Jay Abraham's publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. She developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000.

She was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000. And, she ghosted for Mr. Abraham one of the highest-priced softcover books of all time – Recession Proofing Your Business: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What's Hit Them -- selling at $1,000 per copy.

For a self-published author in the alternative health care market, Janet developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author's books and audio tape programs, including selling the Canadian distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.

Janet Switzer has worked to advance the brands of many established authors, including developing book marketing campaigns, a radio syndication campaign and train-the-trainer program marketing for seasoned author Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path for Hyperion).

Since 1993, Janet Switzer has been the marketing expert of choice for Jack Canfield's in-house seminar and publishing divisions, for Mr. Canfield's Souper Speakers speakers bureau, and for Mark Victor Hansen's seminar and in-house catalog activity. As well, she's developed media campaigns, direct mail campaigns and specialty market campaigns for Chicken Soup for the Soul since 1993.

Because of her expertise in marketing intangibles and information, Janet Switzer has become one of America's top advisors to entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being both published and publicized.

She's counseled more than 50,000 companies and entrepreneurs worldwide in leveraging their expertise and information assets for untold millions in potential windfall revenue.

She helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture.

Her multi-media short-course How Experts Build Empires: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers is the industry's definitive work on the subject of developing and marketing information products.

Miss Switzer is also a popular radio and television talk show guest and has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, MSNBC, US Weekly, Publishers Weekly and countless other periodicals and media outlets worldwide. She is a former journalist and is now a guest columnist with numerous publications around the world.

Janet Switzer is also an internationally-recognized keynote speaker appearing before thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members to share the principles of success, income generation and building an information empire.

Share this Teacher